Using Growth Marketing Tests To 10x Your Results With Noah Kagan

Using Growth Marketing Tests To 10x Your Results With Noah Kagan Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way to win is to pick a more specific customer to serve. So, pick a target customer, and be very strict about it. Garrett Moon, CEO, recently wrote the book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. Fortunately, Garrett recorded the interviews he conducted for the book. In today’s episode, Garrett’s 10x interview is with Noah Kagan of Sumo, AppSumo, and Briefcase. Noah continuously pushes the edges of marketing and growth. Focusing on eCommerce has positively transformed Noah’s companies Growth Hacking and Marketing: How to find channels that have not been fully utilized or abused What has helped grow your business? Do what works; go back to the basics Favorite Growth Strategies: Determine what new marketing channels will work; and platform marketing Proactive Dashboard: Has to be controllable; you can’t be dependent on anything As a marketer, what is one thing you can stop doing today? What are you wasting your time on? Noah’s companies perform testing and validation on how they can get more traffic and on-site optimization Use content to grow your business; what’s unique about what you’re writing Social vs. search content; one is short-term, and the other is long-term options Process of understanding your target audience: Which customers have the highest lifetime value? Which have been the easiest for the sales team to talk to? Noah’s companies have made two major shifts when focusing on customers: Qualified sign-ups and content related to eCommerce Revisit pricing and customers; contact customers via the phone for feedback Segment your audience to understand them; but don’t do it too early Find a product you love, and let specific people in the world know about it; help people 1 by 1 Links: Noah Kagan Sumo AppSumo Briefcase OkDork Noah Kagan on YouTube 10X Marketing Formula book AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Noah Kagan: â€Å"It turned out the customer base was so big and so broad that it was hard to actually help people.† â€Å"Do you have a product or service that people want? If you don’t have that, nothing else matters.† â€Å"Growth marketinghow are you finding channels that haven’t been fully utilized or abused as an opportunity for growth?†

The Customer Journey Is Dead A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital [AMP 137] - CoSchedule Blog

The Customer Journey Is Dead A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital [AMP 137] Blog Marketers try to map and meticulously outline their customer’s journey to convert a lead into a paying customer. Instead, maybe they should focus on behavioral data to deliver the right message on the right channel at the right time.    Today, my guest is Judd Marcello, executive vice president of global marketing at Cheetah Digital. He believes the customer journey doesn’t exist. Instead, figure out why data is important and how to leverage it between brands and customers. Judd’s Career Journey: B2C to B2B martech firms; it’s all about your contacts and who you know As the number of channels increase, buyers jump around brands on their journey Fallacy of falling into trap of using phrases that become commonplace Consumers, not marketers now predict the path they take from researching to buying a product Marketers can still be proactive by using data to drive smart insights and technology from an AI perspective to provide a great customer experience Customers are going to do whatever they want to do; marketers should: Create unique, compelling, and consistent brand experience Deliver the right messaging Hyper personalize efforts    Create connection between your brand and customer Deliver personal and custom experience through data management Cheetah Digital’s Website revised to reflect how prospects look for information Indicators of Success: Team members, content, client summit; digital evolution What’s working and what’s not; prioritize performance to identify gaps Links: Judd Marcello on LinkedIn Judd Marcello’s Email Cheetah Digital ExactTarget Experian Friction by Roger Dooley Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Judd Marcello: â€Å"Consumers have more tools than they’ve ever had before to either research or access products or be influenced by other consumers.† â€Å"I don’t think it is a journey, I don’t think it is any one tool that can actually deliver on what a consumer wants. I actually think it’s a number of things.† â€Å"If you are a company that lives and breathes your purpose, your clients will feel that. They will want to be a bigger part of your overall offering or way forward.† This idea of unique value exchange and making that a personalized value exchange is really what our job is today, and why people are going to keep coming back to you or stay with you.